I found this advertisement to be visually stunning. The presentation utilizes all four aspects of design in an extremely effective way. 

The contrast between the vibrant colors of the shoe and the black background draws the viewer’s eye directly to the center of the page. The contrast between the black background and the white Adidas trademark also makes the brand name stand out. The contrast between the bright colors of the shoe gives the sneaker an out-of-this-world, space alien vibe. This adds to the overall theme of the ad, of a celestial sneaker coming down like a meteor to Earth.

The repetition of bright colors in every section of the shoe makes the ad consistent, and the Adidas stripes on the shoe match the stripes trademark. There is also repetition in the font color, keeping consistent with the white against the black background. 

The alignment puts the most important piece, the shoe, as the center of the advertisement. This gives the product power and the focus of the viewer. Both the shoe and the trademark are in the middle of the page, which gives the ad a balanced look. If the Adidas trademark had been placed anywhere else on the page, it would’ve been distracting. This way, the viewer can see the shoe, and then know what brand it is so they can go out and purchase it. The trademark is smaller so it doesn’t take away from the shoe. 

There is plenty of white (in this case, black) background space, which gives the advertisement a clean look. If the trademark and the shoe were any closer together in proximity, the advertisement would look cluttered. The viewer is not overwhelmed by too many things on the page. The shoe is so colorful and vibrant, it stands alone, and doesn’t need anything else to visually support it.