This image is an advertisement for a Syfy Show called Being Human. I found this ad to have many successful components that make it a well-designed visual piece of work. The first thing that will grab the reader’s attention is the clear contrast that is vividly presented by the frightening, tall werewolf and the doctor who is left in a puzzled state. These two key figures are extremely different in every aspect, which are recgonized quite easily, such as the clothing attire, the difference in stature and size, physical characteristics and expressions, and the obvious fact that one of the figures is technically not human. The contrast is heightened even further by having the werewolf carry two lovely balloons that boldly clashes against his daunting appearance. And the hidden irony found in the bottom text explains that there may be a harbor of feelings under the wolf’s tough exterior. These contrasting images effectively help to intrigue our interest.
All of the information is presented in an organized and unified style. The text is perfectly aligned at the bottom right corner. It is grouped together in close proximity to show that there is a relationship to be found within the given information. The repetitive bold fonts allow our eyes to make a meaningful connection between Syfy and Being Human. The advertisers want the audience to understand the underlying assumption that the viewer can watch this show on the Syfy Network. Overall, the four basic principles (CRAP) are used effectively in this image, which helps sell the message to their viewers.
I agree that this ad works well with the contrast that is presented. The juxtaposition of the wolf character (a crazy unpredictable and scary figure)with a doctor (one of the most logical and calming voices of reason immediately draws in a viewer to wonder what is going on here. Also the font, while different, is perfectly aligned and grouped together well.
ReplyDeleteAnother element of contrast I feel is effective is between the sterile, utility feel of the elevator and the doctor - shiny metal, little decoration, minimalist design - and the feral feel of the werewolf. This contrast brings the werewolf into sharp relief, and emphasizes the strangeness of him and his existence.
ReplyDeleteI also thought that the contrast was used very effectively in this ad. The fact that a frightening looking werewolf was holding bright, heart shaped get well balloons (that stand out a lot from the duller colors of the elevator)was enough of a contrast to get me interested in why this picture was even happening. I think they could have used more contrast with the words, though, by making them stand out a little more so they are more immediately noticeable.
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