CRAP analysis by Sandra Tully

     I found the online page for Moet & Chandon wines to be very visually appealing. The images are interesting and draw the eye to the page. The web page uses both dark and light imagery to provide contrast to the page. While there are not many colors in the page, the black and white are still very visually stimulating. I also think that the hint of gold glow in otherwise blank spaces of the page causes the reader to explore more than one point on the page without cluttering it with more text. My vision goes from the wine image in the lower center of the ad and is then drawn up with the glowing stars, much like bubbles in a glass of their product. This leads the eye from the product to the company name at the top.

                The text used on the page is very different in font style color, and size. It is aligned perfectly and there is no lone word or piece of text that sticks out by itself. The different wine choices on the side are given the same size and alignment with each other to provide a cohesive list. It is obvious that they go together as types of product since they are grouped together in this way. The shapes are repeated down the page. At the bottom, where there is a man pouring and not a wine, the size and alignment of the picture is the same. It does not stick out or detract from the other wines.

                While there are elements at the top, bottom, and corners of the ad I think that this is necessary for a web page. Additional information about the company is grouped at the bottom of the page. The font used for it is lighter and does not detract from the main focus of the page, the wine itself. At the top of the page aligned left is additional information about the wine. This is also constructed with a lighter less noticeable font. The same font is used at the bottom of the page, providing repetition. This font becomes brighter when hovered over with a mouse. It draws attention to the viewer when needed but otherwise gives the photos of wine the main focus.